HORIZON USA
Media Buying
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Horizon USA, in cooperation with its affiliate media partners, will provide targeted media solutions for your campaign. Taking into consideration the proliferation of media options, fragmentation of audiences and increased focus accountability, Horizon's PR team will develop unique and cost-effective strategies to help you achieve your business goals and objectives. Dealing with media placement in major markets across the country, Horizon will handle all your media-needs - whether it's for local, regional or national buys.

The following resources and industry tools are utilized for your media campaign:

Arbitron:
Arbitron has three core areas: measuring radio audiences in local markets across the United States; surveying the retail, media across the united states; survey research consulting and methodological services to the cable, telecommunications, direct broadcast satellite, on-line and new media industries.

Competitive Media Reports
Core Media
LAN/PIB
Simmons/MRI
SQUAD
SRDS
Strata
Tapscan
Target Point
Telmar


Nielson:
Nielsen media research is the leading provider of television services in the U.S. and Canada, serving national an local customers including television networks and affiliates, independent stations, syndications, cable networks, cable systems, advertisers and their agencies.

Smart Plus:
Smart Plus manages campaign information and assists in placing media buys. Nielsen, Arbitron, and Scrborough data can be applied to television, radio, and print schedules to produce an array of customized reports.
Scarborough Research:
Scarborough Research is the most comprehensive
local market syndicated study available, providing demographic, shopping, lifestyle and media usage data for each of the 60 markets measured (including the to 50 DMAOs).

Smart Plus:
Media Audit is a syndicated, multimedia, qualitative audience survey covering radio, television, cable, print publications, direct mail, outdoor, yellow pages, and the internet.