Beginning with a solid understanding of your customers and market segments, horizon USA will build and implement database marketing campaigns to create expanded business opportunities. By recognizing changing industry dynamics, Horizon will prepare your company for anything from rapid reaction to new competition.

Though special arrangement with major compliers and specialty list managers, Horizon will access the highest quality data available in the market place. From resident/occupant list of respondent or compiled list with multiple selection criteria and overlay modeling, you can be assured to receive the most accurate, up-to-date and applicable records for you campaign.

Horizon can also build a data warehouse to consolidate relevant business data from multiple operational and external sources, allowing you to attain an accurate overview of you customers and the business.

This type or detailed customer and transaction data is essential to successful relationship marketing and building one-on-one relationships. This is where Horizon has helped companies meet and exceed their goals.

Horizon's knowledgeable staff and powerful analysis tools will help you:

• Segment your customers accurately
• Manage customer-based information more cost effectively
• Understand customer and prospect profiling
• Identify buying patterns
• Address customer needs quickly and professionally
• Target products and services to meet changing demand
• Retain the loyalty of profitable customers
• Gain a competitive advantage in a rapidly changing environment

Campaign scheduling Carrier route coding Custom compiling Demographic profiling Dupe elimination Feathering
File conversion
Lead management
List performance stesting
List rental
List standardization Merging/purging
Non-profit presorts Permit mail Personalized sletters/envelopes Reporting Response stracking Sales/marketing sautomation
ZIP + 4 coding
Zone splits